CONTENT

“While the term ‘Content is King’ resounded throughout the year, ‘content creation’ continues to be more art or craft than science or discipline. Standards of practice for the creation/composition of short, simple, animated messages inexpensively produced are being sought by all who believe that too often digital signage spots look like PowerPoint or web site content”

(Digital Signage Year in Review, Lyle Bunn)

When high quality content (subject and production) is crucial for an effective digital signage system i-Spy Digital offers, as popular options:

seminar workshops for clients, to help them develop a suitable programme of content,    and a working strategy for maintaining fresh and interesting content
a fast turnaround, economic content creation service.

In the seminars we cover the following topics:

Getting the screen layout right
The value of ‘neutral’ content
RSS and other dynamic data feeds
Sound or mute
Need to know information – substance
Educating the target audience
Interactivity
Getting the ‘media mix’ right
Frequency of content change
Fonts and point size
Designer content v anything goes …
Individual item length: 30 second Flash files v 30 minute videos!

No digital signage software automatically delivers high quality bespoke content and the content will always remain separate from the software ‘engine’ that schedules and displays it.

Many of our clients commission Flash animation artwork from us either as a set of ‘starter’ media items, occasional items, or more commonly a ‘bank’ of items purchased on an annual or three-year contract.

A quick email with the text you want to use and some suggestions for images or pointers to a web site for graphics is all that is required to ‘commission’ a high quality 20-30 second Flash animation (called an ‘item’). Within 48 hours we return to you your finished item and we can even schedule it to your screens if you prefer!

We also produce professional bespoke ‘template’ items designed uniquely for your organisation and that you can edit at your discretion. These can be developed in PowerPoint, or we can create attractive Flash movies that automatically pull content from an html page, RSS feed, or other data source, and repurpose it on the fly specifically for your widescreen displays. The software also has generic template examples built into it.

We have a large bank of neutral ‘entertainment’ items that we offer to clients to enhance the editorial content of your screens. For more information click here.

Most displays have a clock and we offer a customised clock zone which can include your animated logo and organisation’s web address.

For an interactive experience of the type of content we create in different sectors, click here

Contact
To book a content workshop seminar, order content or for more information please email content@i-spydigital.com